OTW x Subcrew – Alomar (Hypebeast Interview)

Hypebeast got the chance to sit down with Kobe of Subcrew, and Vans Asia Pacific Marketing Director, Jenn Kong, to discuss the creative process and inspiration behind the Subcrew x Vans OTW Alomar collaboration.  Speaking on the specifics of the project’s progression and design inspiration of the shoe, both Jenn and Kobe delve into deeper subjects surrounding the global relevance of the Chinese streetwear market, the potential for creative expansion, and the shared affinity they hold for one another’s brand. A video at the conclusion of the interviews adds a further dimension to China’s first OTW collaboration.

to read the entire interview, visit here.

new pics of the Alomar after the jump