Vans BMX is proud to announce the latest collection with influential rider Dakota Roche, featuring the all-new BMX-specific silhouette, the BMX Sk8-Hi 238, and accompanying head-to-toe collection. In addition, Vans and Dakota teamed up on a new short film, “Low & Hi,” that represents all the moments experienced when filming for a new part.

As a BMX icon, creative artist, and filmmaker, Dakota Roche is a multi-hyphenate talent and modern-day Renaissance man. The all-new BMX Sk8-Hi 238 is a culmination of his pursuits and interests. Vans recognizes that to be truly great, riders, their equipment and their environment need to become one: if a single element is off, the whole endeavor can come crashing down. In the spirit of creating apparel and footwear that can stand up to the demands of life on two wheels, Vans and Dakota have teamed up on a new collection aimed at BMX, and beyond.

The all-new BMX Sk8-Hi 238 features Vans’ legendary BMX WaffleCup™ chassis, providing increased support without sacrificing pedal feel, a rubber toecap with knurling for extra toe protection and durability, and PopCush™ impact cushioning. In addition, the design team and Dakota decided to strip off the Sidestripe overlay to simplify the shoe’s aesthetic and put the focus on the tongue and lateral woven labels that Dakota designed himself.

In addition to the new BMX Sk8-Hi 238 silhouette, Dakota’s latest collaboration with Vans also includes a BMX Slip-On, Dak Roche bike bag, Dak Roche SS Woven, Dak Roche Mesh Trucker, a white demitasse striped button-down with pockets at the chest, a 1966 woven patch at the left chest and a woven label at the front bottom right with Vans branding, and custom artwork from Dakota himself.

Like Dakota Roche, the all-new BMX SK8-Hi 238 and supporting collection is built specifically for BMX. Dakota knows working through the highs and lows is what it takes to get anything done right. It’s these moments that are captured in his latest Vans BMX film, “Low & Hi,” which chronicles all the moments Dakota goes through while filming for a new video part. Dakota’s years of experience and hard work are reflected, both in the film and the design of his shoe.

The Vans BMX Sk8-Hi 238 by Dakota Roche collection is available now at Vans BMX retail locations and at Vans.com/bmx.

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This July, Vans and SE Bikes reunite to celebrate all things rad on and off two wheels with a second collection of footwear and apparel. The legendary BMX brand and Vans come together to celebrate “Off The Wall” bike life culture with the debut of a special colorway of the EVDNT UltimateWaffle™ and Sk8-Hi® Reissue. The Vans x SE Bikes collection is available to shop now with the EVDNT UltimateWaffle™ coming this August.

SE Bikes launched the world’s first 29” BMX bike, the Big Ripper in 2009 which took the retro BMX world by storm. The Big Ripper has gone on to become the #1 bike in the Bike Life scene and serves as inspiration for the second Vans x SE Bikes collection. Driving heritage and progression, Vans and SE Bikes are proud to introduce an exclusive colorway of the EVDNT UltimateWaffle™. Using the unique UltimateWaffle™ construction, the EVDNT UltimateWaffle™ features a translucent outsole that combines a built-in UltraCush™ insole with an internal stabilizing shank for more cushioning, durability and support. The LuxLiner™ interior creates the perfect sock-like fit for more support and comfortable wear while you pedal and ride all day and is finished with a sleek breathable knitted mesh upper and perforated suede overlays for style, form and durable function. A heritage Vans “Off The Wall” logo is placed on the tongue and SE Bikes branding on the heel counter. Complimenting the EVDNT is the Sk8-Hi® Reissue with reflective checkerboard emblazoned quarter panels, each accented with a white leather Sidestripe. The black suede tongue features a heritage Vans “Off The Wall” togue label along with custom Vans and SE Bikes patches reminiscent of those found on vintage BMX jerseys. Each hi-top is finished with “Off The Wall” and “Big Ripper” written across each sidewall in custom SE Bikes font. The collection is complete with a Vans x SE Undertone II Bucket Hat that uses a black cotton canvas and a custom SE OTW patch.

To accompany their second collaborative footwear and apparel release, Vans and SE Bikes shot a new campaign celebrating the community, culture and fun of the Bike Life scene. Titled “Don’t Try This at Home”, the video campaign challenges the recent hype of indoor cycling, inviting people to get back outside and explore the city. “Off The Wall” bike life goes much deeper than simply riding, it’s all about exploring and enjoying the community and culture of your city and finding new, creative ways to express yourself through cycling. It’s about making the most of a life lived outdoors.

Finally, in celebration of the Vans x SE Bikes collaboration, Chino Braxton will make an appearance on Channel 66 to speak on his experience with bike culture. Tune in on 7/23 @ 7-9pm EST at www.vans.com/channel66.

The Vans x SE Bikes collection is available to shop online and select Vans retail locations beginning now with the EVDNT UltimateWaffle™ coming this August. For more information, please visit Vans.com.

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Vans the original action sports footwear and apparel brand, has become known for its collaborations with like-minded leaders in the action sports industry. This season, the brand partners with legendary BMX brand SE Bikes for a collection that celebrates bike life culture and honors both brands’ legacies.

In 1970, at just 14 years old, Scot Breithaupt organized the first ever BMX race in a vacant lot in Long Beach, California. The rest, as they say, is history, as Scot became one of the main forces in growing the sport. Seven years later, he founded Scot Enterprises, and SE Racing was born. Best known for its “PK Ripper” bike, designed in 1979 and named after BMX legend Perry Kramer, SE has evolved along with the sport, innovating and introducing new bike styles.

The Vans x SE Bikes collection brings SE branding to Vans’ Style 36 silhouette—the 1978 forefather of today’s Old Skool, which debuted the brands now iconic Sidestripe.  Available in three different colorways, the shoe features reflective checkerboard detailing and sidewall art that calls out some of SE’s most popular bikes. For little riders who prefer to ditch the laces, the collection also features a Velcro version of the modern Old Skool in a throwback racing red and plume colorway available in toddler sizes. 

Leading the apparel collection is a graphic tee in the same colorway, featuring a signature SE and Vans “Off The Wall” collaboration logo. The coordinating Mini Ward Cross Body bag keeps riders’ hands free, while a reflective 3M checkerboard stripe below the zipper brings the style. The same reflective checkerboard motif carries over on a long sleeve ringer tee and camper hat, while a fleece short, long sleeve knit shirt and pullover hoodie complete the look. 

The Vans x SE Bikes collection is available beginning this April at select Vans retailers and sebikes.com. For more information, visit Vans.com/sebikes. 

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Words via Cult:

“The new Vans x CULT Collection celebrates the partnership between two like-minded brands coming together to showcase the creative lifestyle behind BMX. Adding CULT’s subtle design aesthetic to our Pro Classics, the Vans x CULT Sk8-Hi Pro highlights an updated and upgraded silhouette to withstand the enhanced performance requirements of today’s BMXers. The suede and heavy-duty canvas upper materials keep the design durable, while the reflective sidestripe keeps it flashy. Featuring tonal tongue and heel embroideries as well as custom screened logos on the removable UltraCush HD sockliner, the Vans x CULT Sk8-Hi also includes Pro Vulc Lite construction, DURACAP reinforcement rubber underlays in high wear areas, and Vans original waffle outsoles made of a rubber that offers grip and support.”

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