Words via Vans:

“Vans, the original action sports footwear and apparel brand, and national park outfitter Parks Project release a limited-edition capsule collection inspired by the great outdoors. The collection includes staple Vans Classics silhouettes embossed with Parks Project’s mission statement to “Leave It Better Than You Found It” when exploring the national parks. In addition to the product collaboration, this collection will directly give back $250,000 to the National Parks Conservation Association (NPCA).

Parks Project and Vans come together thanks to a shared love of nature and appreciation of an active lifestyle. California served as the muse for this streetwear line of T-shirts, hoodies, hats, and of course shoes, with joyful tie-dye, sunny yellows and retro prints. The release includes the Parks Project Leave It Better Classic Vans Slip-On and Vans x Parks Project Leave It Better Sk8-Hi.

“As a native Californian, Vans epitomizes the West Coast lifestyle,” said Parks Project CEO and co-founder Keith Eshelman. “This opportunity to create a collection together was a dream of mine and I hope it inspires a new generation of outdoor adventurers to leave the outdoors better than they found it.”

Founded by Eshelman and Sevag Kazanci, Parks Project gives back to national parks with every item sold under the pillars of youth education, wildlife conservancy, habitat restoration and visitor programs. Parks Project has given back over $1.3 million to national parks through the sales of their apparel and home goods items, all inspired by the parks themselves.

The Vans x Parks Project collection is available May 14, 2021, at parksproject.us, vans.com, and key retailers such as Nordstrom and Urban Outfitters. For more information, visit vans.com.

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Vans, the original action sports brand and global advocate for creative expression, is proud to announce two upcoming collaborations with Nickelodeon’s SpongeBob SquarePants launching on June 4. The first collection is a range of Classic footwear, apparel and accessories fit for fans of all ages. The second is in partnership with New York fashion designer, Sandy Liang that features her own fashion interpretation of the animated series elements and characters.

Key pieces from the Vans x SpongeBob SquarePants collection include:

• Old Skool checkerboard emblazoned quarter panel featuring SpongeBob and his loyal pet snail, Gary, hidden amongst the checks, and finished with a leather yellow Sidestripe and “Off The Wall” written in a font that is synonymous with the beloved animated series.
• Imaginaaation short sleeve tee that pays homage to the season three episode that depicts SpongeBob and Patrick as they use their creativity to play with an empty box.
• Airbrush Woven long sleeve tee highlighting the characters and cartoon elements of Bikini Bottom.
• Best Buddies Hoodie with custom Vans “Off The Wall” graphic inspired by each character down the sleeve.
• Jump Out Crew Tie Dye Tee depicts SpongeBob leaping for joy.
• Patrick Star receives his very own mini backpack silhouette that is complimented by Vans iconic checkerboard pattern.

Also launching on June 4, Vans will partner with fashion designer, Sandy Liang, who has been a longtime fan of the celebrated animated series since her childhood. Sandy, who started her eponymous label of ready-to-wear clothing, jewelry and accessories inspired by her NYC upbringing, nostalgia, and humor, has partnered with Vans to deliver a capsule collection that reinterprets iconic elements from the television show that have been illustrated by Sandy to provide a fashion forward take on SpongeBob SquarePants.

The Vans x SpongeBob SquarePants collection by Sandy Liang includes:

• The Vans x SpongeBob SquarePants collection by Sandy Liang includes two iterations of the popular sneaker, Sk8-Hi 38 DX. The first features a patchwork application on the quarter panel of the hi-top drawing inspiration from Vans’ checkerboard pattern. Sandy brings together her Chinese heritage and juxtaposes a classic plaid print with flower cloud and groovy patterns taken directly from the animated series. A second Sk8-Hi 38 DX pays homage to Sandy Cheeks, the multitalented scientist and adventure seeker. The hi-top uses premium leather uppers that showcase a dreamy blue-green gradient. The Sk8-Hi 38 DX is finished with delicate floral appliques that are reminiscent of the flower found atop Sandy Cheek’s diving suit.
• The collection is complete with a three-piece apparel and accessories assortment that feature Sandy Cheeks, Squidward Tentacles, Patrick Star and SpongeBob SquarePants reinterpreted into Liang’s classic styles including a custom jellyfish shearling for SpongeBob and checkerboard pants for Patrick.

The Vans x SpongeBob SquarePants in-line collection for men’s, women’s and kids, and capsule collection designed by Sandy Liang will be available online and at Vans retail locations beginning June 4. To see the entire Vans x SpongeBob SquarePants collection and learn more information, visit Vans.com/spongebob.

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Vans Bakes Rainbow Explosions with FLOUR SHOP Founder and Cake Aficionado Amirah Kassem’s New Collection

 Vibrant Footwear and Apparel Collaboration Celebrates Creative Expression and the Joy of the Birthday Cake Lifestyle

This holiday season, Vans partners with FLOUR SHOP, home of the popular rainbow explosion cake by baker, author and flour-ist Amirah Kassem, for a cheerful collection of footwear and apparel. Jumping “Off The Wall” and into sprinkles and sparkles, the Vans x FLOUR SHOP collaboration is a head-to-toe ensemble of bright colors and rainbow motifs that will make you feel like every day is your birthday. Kassem’s playful persona comes to life with a collection for all ages! The Vans x FLOUR SHOP by Amirah Kassem collaboration is available to shop worldwide today.

Amirah Kassem, founder of FLOUR SHOP and author of “The Power of Sprinkles” and “The Magical Land of Birthdays” grew up baking and sculpting with her mother in Mexico. She credits a childhood of playing with color and making a mess with fostering her creative self-expression and leading her to pursue her dream of opening a bakery that is all about the glittery celebration of joy and invoking the birthday lifestyle. FLOUR SHOP, which has bakery locations in New York and Los Angeles, is famous around the world for its Rainbow Explosion cakes, bursting with color and sprinkles and sure to bring a smile to all who see them.

“I have always been a Vans girl, so getting to design an entire collection of footwear, clothing and accessories with Vans is an absolute dream come true! The Vans x FLOUR SHOP collaboration combines all of the happiest things including rainbows, glitter, and unicorns, in a way that really expresses the birthday lifestyle,” says Amirah Kassem. “I am so excited for everyone to see the collection in person…it’s pure magic!”

The collection features Vans’ ComfyCush footwear, which offers a softer, cushion-y outsole with a first-class fit that feels like walking on a cloud. With an exaggerated double-platform sole that will appeal to those with bold style, the FLOUR SHOP Super ComfyCush Sk8-Hi RBW shines with colorful rainbow striping across the medial and lateral uppers, and an extra pop of color found on the rainbow eyelets and special heel scab. The style is topped off with FLOUR SHOP embroidery across each heel. Supporting the Super ComfyCush Sk8-Hi RBW are three adult footwear styles: the Old Skool with white leather uppers and rainbow stripes on the toe and heel, the Old Skool V in silver sparkles with rainbow outsoles and hook-and-loop closures, and the Classic Slip-On with FLOUR SHOP icons and emoticon art on the Checkerboard-accented uppers.

A head-to-toe apparel assortment accompanies the Vans x FLOUR SHOP footwear collection, headlined by the Vans x FLOUR SHOP Smiley LS Tee, perfect for a long day in the kitchen baking, or just for brightening up your wardrobe. The long sleeve boyfriend fit tee showcases a checkerboard collar along with smiley face graphic in front and a colorful “Off The Wall” oven mitt graphic on the back. Pair the tee with the Vans x FLOUR SHOP heart-shaped sunglasses with rainbow striping along the top rim of the frames and the Patch Backpack in Checkerboard.

To inspire all little girls and boys to dream bright just like Amirah did, the Vans x FLOUR SHOP Collection includes a full footwear and apparel range for youth and toddlers including a special Classic Slip-On featuring “Cara the Unicorn” matching back to the iconic, whimsical cake that helped put Amirah and her bakery on the map.

The Vans x FLOUR SHOP by Amirah Kassem collection is available in Vans retail stores, online at Vans.com and at select Vans retail accounts starting this October. In the meantime, don’t forget that with enough rainbows, sparkles and glitter, every day can be your birthday! For more information on the collection, please visit Vans.com/news.

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