Words and pics from Highsnobiety:
“On May 5, 2011, Vans will open their first-ever partner store inside of Montreal’s Off The Hook boutique. In addition to offering nearly the entire Vans range – from Vault, California, OTW, Girls, Surf and even Kids – the shop also includes the option to create and order custom Vans shoes in-store, an initiative previously only available to US-based online customers.
On the architecture side, Vans and OTH outfitted every inch of space with a custom wood, metal, brick (and a bit of carpet) build-out. The outside of the shop also currently sports a two-story high QR code corresponding with the opening.
Steve Van Doren, son of Vans co-founder Paul Van Doren, and legendary Dogtown skater Tony Alva made their way down for the opening event that took place this evening in Montreal. Be sure to stop by this now-permanent shop next time you are in town.”
more pics after the jump
