Vans California x DQM – I Love NY (Lookbook)

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CHRIS KEEFFE – Former professional skateboarder, founder and owner of DQM New York and The Vans DQM General

Words via DQM:

“DQM will be releasing its Spring 13 footwear collection in collaboration with Vans on Friday, April 19th. Made exclusively for DQM, the collection of two shoes, a Vans Authentic and a Sk8-Hi, use the famous “I Love New York” graphic, the symbol of our city. Designed by Milton Glaser in 1977, the iconic pop-style graphic stands as a postmodern signature of New York; ubiquitous on plastic shopping bags and t-shirts in delis and souvenir stores throughout the city, with the trademarked logo used officially to promote tourism in the state.

The graphic is printed all over on classic off-white canvas on the Authentic, and all over the quarter of the Sk8-Hi, which is finished with a black leather side stripe. The shoes feature a classic white midsole and Vans’ gum waffle sole, flat white lace, and use ‘The Vans DQM General’ branding throughout the shoe: a printed logo at the insole and The General’s signature navy heel tab.”

Produced in a limited edition, both styles will be available exclusively at The Vans DQM General in SoHo, New York and in the DQM online store.

more pics after the jump

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