Vans x Fiat – 500L Concept

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Words and pics via Top Gear:

“This car started life as a Fiat 500L. After it was driven off the Fiat production line, it was then driven through a Vans store, in preparation for a debut at the Vans US Open of Surfing last weekend. This event took place at Huntington Beach, which is in California.

If you are a consumer of Vans footwear, you will notice many Vans footwear-inspired details around this 500L. Many logos. A ‘waffle sole’ pattern on the pedals. Some ‘checkerboard’ patterning on the roof.

There is also a two-tone paint scheme, 18in matt black wheels and a roof rack with a double decker surfboard carrier. Because surfing.

We have literally no words left to describe this Fiat 500L, so will simply pose this question: is this the weirdest car company tie in?”

I don’t know if this was the best automobile brand to collaborate with.  I do like the nice Vans customizations, like the gum waffle sole reverse treads on the utility tray, and pedals.  The signature palm leaf pattern on the seat covers is dope, and I think the “sticker bomb” dash accent is a little over the top, but it is a concept after all.  It has to be attention grabbing.  I could see Vans teaming up with Scion, or Toyota’s TRD division.  Maybe get in on the import drifting scene, which is somewhat an action sport, and maybe even a dirtbike brand collaboration.  Same waffle accents, and familiar patterns please!

more pics after the jump