Words and pics via Top Gear:
“This car started life as a Fiat 500L. After it was driven off the Fiat production line, it was then driven through a Vans store, in preparation for a debut at the Vans US Open of Surfing last weekend. This event took place at Huntington Beach, which is in California.
If you are a consumer of Vans footwear, you will notice many Vans footwear-inspired details around this 500L. Many logos. A ‘waffle sole’ pattern on the pedals. Some ‘checkerboard’ patterning on the roof.
There is also a two-tone paint scheme, 18in matt black wheels and a roof rack with a double decker surfboard carrier. Because surfing.
We have literally no words left to describe this Fiat 500L, so will simply pose this question: is this the weirdest car company tie in?”
I don’t know if this was the best automobile brand to collaborate with. I do like the nice Vans customizations, like the gum waffle sole reverse treads on the utility tray, and pedals. The signature palm leaf pattern on the seat covers is dope, and I think the “sticker bomb” dash accent is a little over the top, but it is a concept after all. It has to be attention grabbing. I could see Vans teaming up with Scion, or Toyota’s TRD division. Maybe get in on the import drifting scene, which is somewhat an action sport, and maybe even a dirtbike brand collaboration. Same waffle accents, and familiar patterns please!
more pics after the jump
