Vans, the original action sports footwear and apparel brand, celebrates the Year of the Rooster with a specially designed footwear collection with Shanghai based footwear designer Kim Kiroic. Inspired by the lifecycle of a Rooster and Punk Rock culture, this collection consists of six silhouettes under the Vault by Vans and Classic categories.
The design direction for the Year of the Rooster campaign came from Shanghai based creative Kim Koroic, who has worked on Vans capsules for a number of years. Paying homage to individuals who embrace the “Off The Wall” spirit, Kim has grounded this year’s collection in classic punk soul. The two Authentic Platforms making up the Vault by Vans selection draw reference from punk rock culture and Vans heritage with an all over checkerboard print, including leather braided upper, and creeper height platform sole.
The four Classic Vans silhouettes draw inspiration from the rooster’s lifecycle, from an egg to an adult. The Old Skool made with nude-colored leather, emulates the rooster’s egg color. The platform Authentic is complete with all over yellow flannel and silk shoelaces and is reminiscent of the baby chick. Continuing down the lifecycle of the Rooster, the white leather Slip-On comes with a custom three color fringe depicting the rooster’s tail feathers. Rounding out the Classic collection, the Mid Skool has a textured faux leather heel counter indicating the roosters comb. This footwear collection is all about growth and cycles, similar in concept to the growth of punk rock and creativity central to the Vans’ brand heritage.
Kim Kiroic provided a selection of hand-drawn artwork, which make up the visual language of the collection and have been incorporated into the logo design. His artwork draws parallels between punk rock and individuals who carry the “Off the Wall” Spirit. This Chinese New Year, Vans puts a stake in the ground to “Escape the Ordinary” and disrupt what we think of as normal. Vans will continue to fly the flag of creative expression, and this December the Rooster will lead the charge for all who wish to push the limits of style, creativity, and overall awesomeness!
The Vans Year of the Rooster Collection will be available first through the Vans Tmall Flaghship Store and KKtp.com on December 16th. All other accounts and online stores will open on December 20th. Log onto www.vans.com.cn for a location near you.
more pics after the jump